Google just released a research paper with the grandiose title "Understanding the Modern Gamer," which looks at search and purchase activity around blockbuster video game titles.?The conclusion: Gamers are doing more searching than ever related to their favorite games, and they're doing it over the space of a full year year. The subtext: Hey video game publishers, maybe you should some buy some ads from Google, especially in the months before a game launches.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/kz-oL2PTc3M/
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